Shopify has emerged as a high-quality eCommerce platform thanks to its user-friendly interface and efficient SEO tools onboard. Its popularity can be seen through the statistics that it currently operates more than 3,882,345 live sites. SMEs have found Shopify as a lifesaver, and it has the capabilities to be used by bigger businesses in appropriate situations.
If you’re just starting out in the world of e-commerce and looking for a solid foundation to build, or if you already have an established online store and want to boost your search engine rankings, you should definitely check out the various Shopify SEO options available to you. In this post, you will learn about the Shopify SEO Service and its perks for your business. However, before delving into detail, you should know what Shopify is.
What is Shopify?
Shopify is an online storefront that allows businesses of all levels to list, market, and sell both digital and physical goods to customers via a monthly membership service. Shopify allows you to set up a storefront or integrate with an existing online presence. A Shopify buy button allows you to sell online, offline, on social media, in guest blog posts, through email, and even in person. This cloud-based software solution also offers you the ability to customize your online store design with the themes available. Another plus point is a 14-days trial that allows the users to understand features without any obstacles. Shopify’s built-in support for search engine optimization (SEO) is also an intriguing feature. To ensure that your online shop ranks well in search engines, you have access to all the essential tools.
Perks of Shopify SEO Services For Your Business
- Rise Search Engine Ranking
The capabilities of Shopify extend well beyond those of a simple online store creator. It’s also an excellent SEO tool that provides everything you need to rank well in search engines. As an SEO-friendly eCommerce platform, it is a must-have for every company with a web store. Shopify has SEO features like Meta Titles, Meta Descriptions, Headings, Image Alt Text, and Custom URLs, along with Fast Speed and Uptime.
- Social Media Integration
You have the facility to share your web content with existing as well as potential customers via social media. There are Shopify layouts that already include links to the main app stores. Since social media sites like Facebook function similarly to search engines, you’ll require a Shopify SEO expert to include them effectively. Incorporating both SMM and SEO into your eCommerce strategy is a win-win situation for your online store.
- Track Your Performance
Shopify utilizes Google Analytics, a free Google service that allows you to monitor your statistics or metrics. It includes everything from user demographics to page-specific traffic. Google also provides a tool called Search Console that will show you how your site is doing in the search engines. You should think about hiring eCommerce SEO services if you don’t know where to start or don’t have the time to learn what you need to know.
- Website Security
Search engines such as Google are quite stringent when it comes to website security, penalizing sites that don’t use SSL. SSL, or Secure Sockets Layer, creates an encrypted connection between your browser and the server. All Shopify storefronts use SSL encryption, which is excellent, but a Shopify SEO expert may help you further strengthen your site’s protection by detecting weaknesses for immediate reporting and monitoring.
The Bottomline
In order to build and operate a secure eCommerce business or online store, Shopify is essential. If you desire a high search engine ranking for your online store, more leads, increased sales, and more traffic, you should consider availing of Shopify SEO service.
